InsaneJournal

The Psychology of Emotional Hot Buttons in Selling
You can learn how to effectively use certain copywriting devices that are psychological in nature to boost your sales. So then this calls into play human nature and learning how to use your words in a selling or advertising scenario. Let's look into how you can tap into your prospect's psychology to grab that most wanted sale.

Value is a relative and somewhat arbitrary concept, but it is still something that is critically important to your prospects. Think about your self when you are thinking about buying anything, you think about things and make a determination about the value of the deal. Value also depends on how badly your prospect wants your product and how they perceive the difference between your product and the other offers that are available. You need to demonstrate real value to your prospects to appeal to them and actually make a sale; the value should be either equal to or greater than the price. Suffice to say, you have to get an honest assessment of what you are selling, the price point and the copy being used to sell it. The market will always let you know with their behavior, and it is really simple as they will either buy or not. One thing about consumers is very few are willing to be the first out in front leading the charge with buying something. Who knows when the first testimonial was written, but it surely was probably centuries ago, perhaps. Nothing new about this as folks have been exhibiting this behavior for so long. So then it is established that most take their cues from what others before them have done. And this is exactly why testimonials and case studies happen to be so influential. So just use good testimonials if you have them, and then if not then try to provide other means for social proof.

Of course any time a purchase is made it is done for some specific reason. The forces and energies in our minds can be enormous, and that is especially true when it is attached to a desire. There is more to it than that, but being able to speak to a person's desire is a powerful force in sales copy.

There can never be anything that is not clear in your sales funnel. Use your words to make your product more desirable, and actually live up to your claims.

The use of psychology and what is known about buying behavior has been in existence for close to one hundred years, so you can safely assume that it works very well.

The Psychology of The Sales Process