Below are the 2 most recent journal entries recorded in morganbriggs36's InsaneJournal:

Monday, January 9th, 2012
8:42 pm	The Psychology of Emotional Hot Buttons in Selling You can learn how to effectively use certain copywriting devices that are psychological in nature to boost your sales. So then this calls into play human nature and learning how to use your words in a selling or advertising scenario. Let's look into how you can tap into your prospect's psychology to grab that most wanted sale. Value is a relative and somewhat arbitrary concept, but it is still something that is critically important to your prospects. Think about your self when you are thinking about buying anything, you think about things and make a determination about the value of the deal. Value also depends on how badly your prospect wants your product and how they perceive the difference between your product and the other offers that are available. You need to demonstrate real value to your prospects to appeal to them and actually make a sale; the value should be either equal to or greater than the price. Suffice to say, you have to get an honest assessment of what you are selling, the price point and the copy being used to sell it. The market will always let you know with their behavior, and it is really simple as they will either buy or not. One thing about consumers is very few are willing to be the first out in front leading the charge with buying something. Who knows when the first testimonial was written, but it surely was probably centuries ago, perhaps. Nothing new about this as folks have been exhibiting this behavior for so long. So then it is established that most take their cues from what others before them have done. And this is exactly why testimonials and case studies happen to be so influential. So just use good testimonials if you have them, and then if not then try to provide other means for social proof. Of course any time a purchase is made it is done for some specific reason. The forces and energies in our minds can be enormous, and that is especially true when it is attached to a desire. There is more to it than that, but being able to speak to a person's desire is a powerful force in sales copy. There can never be anything that is not clear in your sales funnel. Use your words to make your product more desirable, and actually live up to your claims. The use of psychology and what is known about buying behavior has been in existence for close to one hundred years, so you can safely assume that it works very well. The Psychology of The Sales Process (Comment on this)
Saturday, January 7th, 2012
8:02 pm	Getting Through To The Heart and Mind of Your Prospects Have no doubt that there exists definite methods that work on the psychological levels of your readers that can work well for increasing conversions. There are so many factors involved, and which ones are relevant to your situation just depends on your particular situation. Let's look into how you can tap into your prospect's psychology to grab that most wanted sale. Read more on telemarketing company right here. You may have heard this one before but it is true, all buying is based on emotions and not logic. Regardless of the item in question, if you can manage to make a strong emotional connection with the prospect and make them feel like they want it, then half the battle is won. Being impatient is probably the kiss of death in sales, and we have all come in contact with pushy sales people. The rationale for using benefits is that people are selfish and only want to know how they will benefit from something. Yes, you do have to never think about your self, and instead think about the customer and what they will get. Before you ever start writing any copy, you need to have your angle or how you plan to approach talking about your product, etc. Get into the habit of thinking about highly targeted in everything you do including the products or services to you offer. You need to keep your offer as exclusive as possible because that's how you can make your prospects feel special. On the other hand, there are many ways you can blow that opportunity, so be careful about what you offer and what you say about it. There's a lot that you can achieve by making your offer exclusive and by giving your prospects something more to dig on. Actively work toward producing an overall offer that people cannot refuse and is not duplicated anywhere else. Besides being exclusive, you should also focus on making it convenient for your prospects to buy your product, don't make it difficult, because convenience plays a big role in triggering a sale. There is no rocket science involved with people buying things the want for whatever reason. We all have our wants and desires, and they are powerful forces in our minds. There is more to it than that, but being able to speak to a person's desire is a powerful force in sales copy. If you are not totally committed to your product and write in a muddy fashion, then all of that will come through loud and clear with in your sales copy. Use your words to make your product more desirable, and actually live up to your claims. The use of psychology and what is known about buying behavior has been in existence for close to one hundred years, so you can safely assume that it works very well. (Comment on this)